It's no secret that video streaming services have been booming. Research analysts expect this upward trend to continue with a considerable increase in overall market value over the next few years.

The market size of the global video streaming industry held an estimated value of over $36 billion as of last year, and that amount is estimated to skyrocket to over $124 billion by 2025, according to Grand View Research, Inc. Allied Market Research projects that value to grow to over $149 billion by 2026.

Some critical key players on the global stage of video streaming services include Netflix Inc (NFLX  ), Amazon.com, Inc. (AMZN  ) with Amazon Prime Video, Apple Inc. (APPL  ) with Apple TV, Microsoft Corporation (MSFT  ), and Google, whose parent company is Alphabet Inc Class A (GOOGL  ). Google also owns YouTube, which is the of the top trafficked websites in the world.

Hulu has also contended as a leader, but here's the thing: Hulu doesn't have public stock, at least not yet. At the moment, Hulu is owned by Comcast Corp. (CMCSA  ) and Walt Disney Co. (DIS  ). Disney, which recently launched the Disney+ video streaming service, has greater equity in Hulu. That means Disney maintains control of Hulu, which is marketed more to teens and adults, while Disney+ focuses on family-oriented content.

One major contributing factor in the rising popularity of video streaming is its availability through mobile devices and the internet, as well as the decreasing popularity of cable television.

The Motion Picture Association of America (MPAA) reported that the global amount of video streaming subscribers exceeds the number of cable users (over 613 million compared to 556 million). Worldwide, Netflix alone was up to 139 million subscribers as of last year, and just in the U.S., Amazon Prime Video had 101 million subscribers, according to a report by VynZ Research.

While users may have hiccups and hangups with various streaming services now and again, the overall analysis and expectation of the global video streaming market is one of innovation and growth in value. In the world of digital entertainment, this seems to be an area worth keeping an eye on.