Vox Media and The Atlantic announced a strategic partnership with OpenAI on Thursday. This collaboration will integrate Vox Media's portfolio and The Atlantic's articles into ChatGPT and other OpenAI products.
What Happened: The partnership aims to enrich ChatGPT's 100 million users with trusted journalism from Vox Media's properties, including Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation. The Atlantic's articles will also be accessible within OpenAI's platforms.
Vox Media will leverage OpenAI's technology for both audience-facing and internal applications, enhancing tools like The Strategist Gift Scout. Additionally, the partnership will bolster Forte, Vox Media's first-party data platform, by improving creative optimization and audience targeting for advertisers.
The Atlantic will collaborate with OpenAI to shape future news experiences in ChatGPT and other products. This includes developing an experimental microsite, Atlantic Labs, to explore AI's role in journalism.
Queries surfacing The Atlantic will feature attribution and links to the full articles on their website, enhancing visibility and audience engagement.
Why It Matters: The partnership between Vox Media and The Atlantic with OpenAI represents a significant development in the integration of artificial intelligence with journalism. This collaboration follows a series of similar moves in the industry. For instance, News Corp also recently entered into a multiyear deal with OpenAI to incorporate its content into AI platforms, boosting its stock performance.
Earlier, in December, OpenAI collaborated with global publisher Axel Springer to train generative AI for journalism content creation. This partnership aimed to enhance the quality and efficiency of news production.
However, not all interactions between AI and media companies have been smooth. In the same month, OpenAI and Microsoft faced a lawsuit from The New York Times over alleged copyright breaches. This legal battle highlights the complexities and challenges of integrating AI with traditional media.
